Reflexion has launched newsletter, where we advance the education behind neuro training and highlight trends in the world of sports vision.
Our mission is to make neuro training mainstream at all levels of athletics, not just with the pros or elites. A lofty task, but one that we believe is already well under way.
A Trend In Our Training Habits
Among sports scientists, it’s been well understood for decades that visual and cognitive training (shortened down to neuro training) can improve on-field performance.
But the technology available for this is either far too simple – like bouncing a colored tennis ball – or far too complex – like requiring specialized staff for one-on-one instruction. It’s time someone filled the void to offer neuro training capable of integrating into any workout.
It’s part of a trend that goes well beyond just sports. The brain is finally getting the attention it deserves in performance, whether it be through conversations like
- Simone Biles withdrawing from the Olympics for mental health issues
- Exploding meditation adoption
- Growing mental health market expected to reach $245 billion by 2027.
Problems In A Developing Market
The issue with a developing market is it leaves questions among the populus as education lags behind. Questions like
- How does neuro training work? What’s effective vs what’s a gimmick?
- How can I integrate neuro training into other workouts?
- What are the different kinds of neuro training?
It’s our goal to not only provide the best neuro training products available on the market, but simultaneously cultivate a higher level of understanding behind this industry. This newsletter will answer these questions, and many more.
The Takeaway
What started out as a niche development for pro athletes – vision and cognitive training – has grown in popularity over the last decade, and is starting to take shape as a more developed practice.
Now known as neuro training, this fits into an athlete’s workout in a similar way to strength, agility, or cardio training. It’s all part of a holistic approach aimed at maximizing performance.
But as interest in neuro training grows, so does the demand for information and research surrounding it.
Beyond offering powerful products to improve the implementation of that training, Reflexion’s mission is to increase the understanding of this industry as a whole. This newsletter is one small step in that direction.
