You know better than anyone that athletes are always looking to gain a competitive edge.
And just about every gym and trainer understands the fundamentals.
They know plenty about speed and agility exercises. They understand the finer points of weight and strength training too.
Even better, these days most are making a point to improve the nutrition and quality of rest that their athletes are getting as well.
But times have changed.
While offering these elements of performance training was considered innovative five years ago, you need to do more if you want to differentiate yourself.
That’s where vision and cognitive training comes in.
This form of training is spreading like wildfire, and many see them as the final frontier of sports performance.
With so many athletes looking to improve their cognitive function, this presents a great opportunity for you to set yourself apart from the competition.
You see, a lot of your competitors haven’t caught on yet. But they will eventually.
This means that acting fast comes with a serious first-mover advantage, but dragging your feet means you’ll be playing catch-up.
You can become the leader in your area simply by being one of the only facilities to offer neuro-fitness training. It instantly positions you as someone on the cutting edge who serious athletes want to work with.
Over the last few years, the number of athletes that have shown interest in this kind of training has grown rapidly.
And even better, they’re willing to pay a premium for access. It’s good for them, and good for you.
But here’s the thing:
If you let your competitors beat you to the punch it’ll be hard to catch back up. Sure it’s possible, but it’s a lot easier to just be first.
How It Works
Let’s get into the nitty-gritty.
Reflexion is a sleek, fun to play, and effective form of training that results in significant boosts in performance for athletes.
Using it in a gym setting is easy. Each athlete has their own profile where they can track and train in a personalized way.
This allows you to add neuro-fitness training to your existing offers, and charge additional fees for its use. This can obviously be tweaked to fit your gym’s existing membership mode. Raise it by $10/mo per person. Pay per class? Offer it as one of your classes.
You’ve got options.
Not only that, but you can easily start using Reflexion to improve your marketing. We’ll provide powerful co-branded marketing materials that explain the principles of neuro-fitness, why it’s important, and why athletes should pay for it.
But won’t members run for the exits if you raise prices?
We’ve actually seen the opposite. Most members and athletes tend to be fine with a price increase for this service because of the additional value they’re getting. Reflexion is a sleek, fun to play, and (most importantly) a highly effective form of performance training.
Simply put, athletes get hooked on seeing progress while using the service, as well as on the field.
You don’t need to be a neuro-fitness expert to offer it either. We’ll provide you with recommended circuits that we’ve created with experts in the space. This means you don’t have to be a neuroscientist to provide value to your members.
And things look good when it comes to ROI as well.
We’ve seen customers drawing in over $1,000/month in new revenue by having Reflexion, so it will pay for itself in no time. Positively impacting the performance of your athletes and your bottom line at the same time is a win-win for everyone!
If you’re interested in learning more about offering Reflexion to your members and athletes, reach out to us here.